In August 2016, the “Through Fields” (A travers champs) brand name was replaced with “Cooking…”. This name was chosen to meet the needs of customers who are looking for authentic, high-quality products. The new, more modern imagery places consumer choice at the heart of the brand.
Rather than simply changing the labels, Val’Prim has completely redefined its ranges. We no longer want to be a simple condiment supplier, but an advisor both to shelf managers and their customers.